The company with signal ground-apple needs no introduction. The American company runs one of the best periods of its history, with sales of the iPhone to look better than ever, while Apple Watch sell like hot buns. What's the next step for Apple;
One would expect that it will continue spreading its tentacles in the technology sector. Where revived the smartphone, created the tablet and put the smartwatch in fashion. Things did not seem to go thither. Lately, it seems that Apple is throwing furtive glances toward the purchase of cars. Originally introduced the Apple CarPlay, an operating system exclusively for cars, wanting to transfer the user experience of iOS from the smartphone to the four wheels. But it seems that it does not stop there, since about a month ago rumors that Apple is interested in making the opening in the car market to build the Apple Car, with a possible release date in 2030.
Difficult
First let us analyze the specific reputation, and whether it might be possible. In Apple certainly looking with an evil eye on this market. We are talking about a global production of about 87 million cars per year, with developing markets to ask for more and more cars as the days pass. A market with a turnover of $ 9 trillion every year! So who would not want a piece of such a big pie?
The car market but not ... smartphone. To build a car from scratch is quite difficult. Firstly, there is a very strong competition, with the manufacturing companies time to time to shrink and be absorbed by the larger, making groups. General Motors, Daimler Benz, Fiat Group etc. are just a few of the examples where once large companies such as eg Lancia, Alfa Romeo, Ferrari failed to establish themselves and came to be bought by someone else (Fiat).
Another example of the difficulty of new firms to enter the market are Chinese companies. Chinese products have now penetrated everywhere, occupying almost always the first sales positions. But not in cars, where sales of these companies is poor even in China itself, with their names to us is completely unknown (SAIC, DongFeng Motors, Chery, etc). The development and production are very complex, while the buying public places 'tags' which hardly come off.
Apple is, however, according to the rumors that circulated seems that he knows the difficulties and not aimed at traditional auto market, but in another, nascent and promising. This hybrid - electric cars.
Electricity is the answer
This market appears to be growing in recent years, and enters slowly hand, catalytic not in our life. Large companies led to Toyota and famous anymore Prius and successors Europeans BMW, Mercedes, etc. seem to slowly invest in this category. The technology is really in its infancy, facing many problems, with most of them being what else, batteries, not even offer great autonomy and power to fuel cars. Of course, Apple is sure to contribute to this class car with the expertise of the battery issue (the difference smartphone- electric cars in this matter is not so great) with all companies to earn from such potential competition. And when we talk about competition can not omit the biggest competitor of Apple in that category, the Tesla. But what is the Tesla;
Tesla
First Tesla was known servoamerikanos physicist and inventor Nikola Tesla. A pioneer in electricity apart from the many inventions, gave his name (and plans for the engine) in a rising American electric car maker. Headquartered known Palo Alto, a purely technological company, took its first steps in cooperation with the well-known inventor (and CEO) Elon Musk, who saw the Tesla a company can realize his dreams of a planet that is not will be directly dependent on gasoline for transportation.
Natural obstacles are many. The Tesla strives to cut a piece of the pie by American giants, has managed to build only two models (Roadster and Model S) which, because of high production costs have the same selling price, making products for a few. The share of the company struggles to keep at satisfactory levels, while the release date of the next model has shifted from 2012 to the second half of 2015.
Apple + Tesla = Love?
And here comes somewhere in the middle of the Apple. Within the other rumors circulated was also that Apple may be interested in the acquisition of Tesla. Specifically, shareholders repeatedly asked him if Tim Cook will be interested in the company for such a market, and Elon Musk himself said that he was approached by Apple to ask him if he would be interested in such cooperation.
A task that does not seem very easy. First money are many. When the Beats Audio has cost Apple 3 billion dollars, the Tesla, with its shares falling because of low profits will cost much more to the company from Cupertino. With 180 billion reserves, it seems to be a problem for Apple, but it is certain that it will be an investment that will cost at Apple if it fails. And such great failures can bring any company to the brink.
But there is another obstacle. The enigmatic CEO of the company, Elon Musk does not know whether it would be positive to sell one of the most beloved creations. Money is not everything, and Elon Musk is one of those who definitely embraces much. With companies like PayPal, Space X and Tesla, goal seems to be the quality of life of the world (everything for a fee).
And what if?
So here we start our own speculations. Where there is smoke there is fire. And Apple has now a lot of money to spend, with everyone expecting a big bang, a multiple of that of Beats Audio. And because Apple wants to get in the auto space (and why not he is), does not have the expertise, experience, and patience to make something so complex in an area so unknown to her. The acquisition will be easier for this, the Tesla fits perfectly on Apple's profile (Just look at the technology and design that carries every model) and the technology of electric cars is one that will anyway follow the same for own proposal. As for the cost? To build a car from scratch and the refinements just wants Apple seems much more difficult and expensive than to develop an already remarkable background.
The salvation of the world courtesy of Apple
Here we go this venture a little further. What would a possible entry of Apple in the electric car market? Megaton bomb. Apple is no longer a simple smartphone producer, is becoming a way of life. Enthusiasts users around the world are rushing to buy anything on it the bitten apple, regardless of cost. The fact that any matter touching the Apple refreshed, or practical to create the Apple.
It will be the same with electric cars? Probably yes. An electric car made by Apple will create the sensation that made the first Model T Ford, over 100 years ago. The prohibition of price (do not forget that Tesla classified in the high-end car category) will not allow anyone to buy one, but it is certain that many people will buy high-class car will be the first choices of the Apple Car. Do not forget that the electric motor will help to promote, with buyers never approaching a gas station, a fairly significant advantage in the era of expensive gasoline worldwide.
This competition in the high category, certainly will not leave unperturbed major players worldwide. Mercedes, BMW, Audi, GM, will not so easily let Apple to steal their share, intensifying the development of electric cars. And as is known, competition is always a winner: the consumer.
And we have a winner: Us!
Winner of such a counter will certainly consumers. Imagine buying a car with Apple means, as the smartphone market before and after it. Apple has never sold economically smartphone, but the competition has brought leading technologies even to us ordinary mortals who are moving in the smartphone market of 200 euros. This is how you do with cars. More and more companies will actively engage in electric car technology, with prices falling geometric, technology to make huge steps and electric cars be made month after month and more popular.
Certainly over time, we will see a reduction of the sale of "traditional" models and increase electrical. Personal assessment is that within 5-8 years from the release date of the first electric car Apple consumers will have a serious dilemma between electrical or non-electrical. And this, only good can do. More electric cars means fewer emissions. It means better technology for batteries and so much more that can bring such a revolution. Apple saves the planet.
Bonus: The Apple will save and human health!
Ok, now maybe paraleme. The truth is however that Apple has ambitious plans for the Health App that has launched some time ago and will integrate and Apple Watch. The application of Apple recalling that controls many aspects of the user's health, and suggests ways to improve the quality of life. The promotion of this application means that it gives the opportunity to Apple to collect health data of hundreds of millions of users, offering to third parties the opportunity to create a database no other way to be, helping the development of therapies like no other.
Indeed, Apple will provide a new tool to other developers health applications, so there is a common path and function to the benefit of medical research and the development of existing therapies in many diseases.
When you consider that most medical research using data from at most a few thousand people, we understand what this means for medical research number ... millions of users of Apple. It is a revolution in research that will helper researchers searching with the dropper that data. Course will assist unlimited and pharmaceutical companies for the development of their medicines but this is another huge topic that does not fit in this article.
More data means better research. More accurate data means better research. Multiply above for millions ... and you will understand what we are talking revolution.
Epilogue
Somewhere here should therefore leave the champagne at party. The futurology is practically an area completely theoretical. And our thinking about the future of Apple is completely theoretical and this. The point is that a company as big, has the makings and the ability to improve our quality of life in all areas (for a fee always). Directly or indirectly. We hope this to be done.
