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Wednesday 17 September 2014

Sony the inability to sell the smartphones costing 1.7 billion. dollars

Sony
The Sony has revised its forecast for annual profit once again from July that he had done before. This time adds additional losses of 1.7 billion dollars which such notes from the Sony Mobile Communications where he admits that he had overestimated sales in smartphones and tablets. 

Therefore, following the revision of the estimates Sony expects total losses of 2.1 billion dollars for the fiscal year ending March 2015. 

The reports that Sony has revised the damage and will offer new strategies in order to reduce as much as possible the risk and volatility and bring more stable earnings. Thus, it intends to focus more on premium devices-they will probably reduce the entry-level and mid-range devices. The category of financial devices the Sony (along with Samsung) faces stiff competition from Chinese manufacturers and even devices like Motorola Moto G. 

Recently renewed its flagship launching the new Sony Xperia Z3 which are waiting to see whether it would help.

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