The Design Philosophy of LG G3

The new LGG3, the evolution of smartphones, is the result of continuous research LG Electronics (LG) for the real needs of users. The sleek design is based on the philosophy "Simple is theNew Smart" and redefines the concept of a modern global smart phone aimed at a global audience, incorporating the most advanced features and better experience UX.

The new features LGG3 premium schediasmo based on simplicity with sleek lines and balanced design. The aim of the designers was to create a mobile phone with 5.5 inch screen that is as comfortable and stable feel to the user's hand. Thus, ergonomic Floating Arc Design emerged after many tests, allows the G3 to apply in the most comfortable way up to the user, while guaranteeing strong grip with one hand. At the same time, maintained Smart Back button (Rear Key), which is an exclusive design innovation leading LG smartphones, while the balance was strengthened with the addition of Laser Auto Focus  Dual Flash located at the rear of the device. Finally, the cover with metal matte finish is elegant, lightweight but sturdy fingerprints to maintain clean despite the intense use.

The simplicity of the exterior design was the basic guideline for the redesign of the environment graphics G3, the new GUI have clear graphics and levels, leaving the sense of three-dimensional imaging functions for even greater user convenience. The basic pattern graphic is now the circle derived from the logo of LG, and reflect the unique style and character of the company.

"The creation of LGG3 was not an easy project. All factors ranging from design to the screen, the CPU, battery and all other functions and features should be 'tied' together seamlessly to have perfect consistency in design. The LGG3 has gone through many trials in order to get our hands on a device with a separate design and impressively subtle curves ».Hyun Lee, Product Design Leader